Michigan personal injury attorney David Femminineo has launched David’s Driving Edge, a public safety campaign designed to empower drivers of all ages to make smarter, safer decisions behind the wheel. The initiative is being introduced in coordination with Beasley Media Group’s Detroit stations and WDIV Local 4, with special support from The Kiefer Foundation, a leading voice in distracted driving prevention.
Rooted in the values of prevention, preparedness, and protection, David’s Driving Edge tackles urgent driving issues such as distraction, outdated training, and lack of awareness around new road laws. Whether you’re a brand-new teen driver or a seasoned commuter, the goal is to help you stay sharp, confident, and ready.
“We’ve all seen what happens after a crash,” said Femminineo. “This campaign is about getting ahead of it—giving drivers the edge they need to stay safe and keep others safe, too.”
The campaign includes a range of free resources—from defensive driving tips to explainers for parents of teen drivers—available now at www.getdavidgetpaid.com/drivingedge. The site also features a downloadable Driving Edge Toolkit with simple steps for building safer habits.
Beasley Media Group has unified its Detroit radio stations—including WRIF 101.1 FM, WCSX 94.7, 105.1 The Bounce, and 105.9 Kiss FM—to spread the campaign’s message through on-air PSAs, and community events.
In addition, WDIV Local 4, one of Detroit’s most trusted local television stations, is supporting the effort with broadcast visibility and community alignment, helping to reach audiences on every screen.
The initiative is also strengthened by the involvement of The Kiefer Foundation, whose mission to end distracted driving brings a powerful, personal voice to the campaign.
The Kiefer Foundation, founded in memory of Mitchel Kiefer, joins the effort by contributing its leadership in distracted driving awareness, adding emotional depth and educational value to the outreach.
David’s Driving Edge will appear at events across Michigan, in partnership with The Kiefer Foundation’s Just Drive Simulator, and within community safety activations. Stop by to learn, engage, and take-home tools that can make a real difference.
For more information or to access resources, visit:
www.getdavidgetpaid.com/drivingedge
